As a proud focal point of the seaside town of Cromer for over a century, Cromer Pier is a pivotal part of the town’s identity, offering unmissable cultural experiences perfect for the entire family. Sean Garrett, General Manager, tells us more about the pier’s history, goals, and endless fun.
THE JEWEL OF THE NORTH NORFOLK COAST
As a Grade II listed landmark and one of the few remaining seaside piers with a fully working theatre, the Cromer Pier is a place where heritage meets entertainment.
“The pier attracts more than 170,000 visitors every year and is recognised nationally as a must-see attraction,” introduces Sean Garrett, General Manager.
“Its stunning coastal views, combined with a strong programme of culture, entertainment, and traditional seaside charm, make it a real jewel in the crown of the north Norfolk coast.”
At the heart of the pier is the Pavilion Theatre, which seats 500 and is home to the only full-season end-of-pier variety show in the world, alongside a vibrant dining space and mix of leisure experiences that make it truly unique.
A quiet yet charming coastal town in the county of Norfolk, England, the history of Cromer and its pier is just as exciting as the events it hosts today. There have been records of a pier in the town going as far back as 1391 – albeit in the form of a jetty – and in 1901, the modern 151-metre-long traditional Victorian pier seen today was officially opened.
Having been enjoyed by generations of visitors across the centuries, the pier blends peace and tranquillity with contemporary appeal.
“My invitation is simple: come and experience the magic of Cromer Pier for yourself!” enthuses Sean.
A HISTORY OF RESILIENCE AND SHOWMANSHIP
Cromer Pier has been a focal point of the town for over a century, enjoyed by locals and visitors on a daily basis who revel in the panoramic views, changing seasons, and ample crabbing opportunities.
“Our pier has survived storms, changing fashions, and challenges that have seen other theatres close, yet it continues to thrive,” prides Sean.
“That history and resilience mean the pier is more than just a building; it’s a part of Cromer’s identity and plays a vital role in the town’s cultural and tourism economy.”
As such, the pier is truly an unparalleled destination, with so much to discover.
“My invitation is simple: come and experience the magic of Cromer Pier for yourself!”
Sean Garrett, General Manager, Cromer Pier
Visitors can wine and dine at Tides Bistro or the Pavilion Bar, which offer unbeatable sea views, or browse coastal-inspired gifts in the Footprints Gift Shop. Most simple yet enticing is the chance to simply stroll along the pier and take advantage of crabbing, photography, and soaking up the atmosphere.
“Add to that our year-round events, and it really is a destination people return to again and again,” continues Sean.
Awarded Pier of the Year in 2015 and 2024 by the National Piers Society, this is a destination that boasts a one-of-a-kind experience that beautifully merges tradition and modernity. The purposeful lack of modern amusements on the pier itself allows for a tranquil ambience not easily found elsewhere, adding to its distinctive charm.
EXPERIENCE HOLIDAY MAGIC
The annual Cromer Pier Christmas Show is a festive tradition that audiences travel from across the UK to enjoy, hosted by Norfolk’s very own legend, Olly Day.
“Audiences can expect a magical mix of music, dance, comedy, and seasonal sparkle, all delivered to a standard you’d usually associate with the West End,” excites Sean.
“It’s a family-friendly, heart-warming event, and a perfect way to celebrate Christmas by the sea.”
The new year will bring a strong programme of touring shows to the Pavilion Theatre. From music and comedy to drama and tribute acts, there’s something for all ages and tastes.
“These shows help extend the season beyond summer and encourage visitors to come back in the quieter months, which is really important for the town’s economy,” details Sean.
These showstopping offerings are due, in part, to the continuous investment being made by Openwide Coastal Ltd (Openwide), together with the North Norfolk District Council (NNDC), which owns the pier.
In early 2025, the NNDC upgraded the theatre’s backstage facilities, alongside the ongoing maintenance of the pier itself. The stage is now fully wheelchair accessible, with a new wheelchair stair system and accessible dressing room facilities.
Additionally, Openwide invested in a brand-new £100,000 LED video wall and funded improvements through the regulated Patron’s Lottery fund. Further investment in new furniture and catering equipment has also been made to enhance the visitor experience across the venue.
“What makes Cromer Pier truly unique is that it operates without subsidy, whilst still returning a profit to its stakeholders – something exceptionally rare in the UK theatre world,” proudly concludes Sean.