Lake Como Tourism was founded in 2011 with the aim of becoming the reference point of the lake both in terms of leisure and business, offering 360° services for tourists and companies in collaboration with the best partners in the area. We speak to its Founder and CEO, Ampellio Ramaioli, to find out more about one of Italy’s most seductive locations.
Q&A WITH AMPELLIO RAMAIOLI, FOUNDER AND CEO, LAKE COMO TOURISM
In your opinion, what makes Lake Como such an iconic Italian holiday destination?
Ampellio Ramaioli, Founder and CEO (AR): I think Lake Como is a very diverse territory, where culture, art, sport and relaxation come together, creating a perfect mix for your ideal holiday.
How does Lake Como appeal to tourists in search of luxury?
AR: In my opinion, tourists are looking for luxury, love, comfort and relaxation, but also gourmet cuisine as well as hiking in nature and discovering small local businesses. All of this is possible on our lake, which is why it is a popular destination for tourists looking for luxury for their Italian holidays.
How is the area embracing sustainable or environmentally friendly travel experiences?
AR: I am noticing increasing attention, mostly from accommodation facilities, in adapting themselves to European standards in terms of environmental impact. Moreover, tour operators are also increasingly moving in the direction of environmentally sustainable experiences through slow tourism.
What are some of the other main trends that are currently transforming tourism in Lake Como?
AR: We have noticed that the tourist season in Lake Como is getting longer every year and consequently, so is the world that revolves around tourism. The activities that are proposed for tourists are adapting and trying to offer various services throughout the year, not just during the summer season.
Are there any particularly unique experiences or underrated activities that Lake Como has to offer?
AR: Only very few people know about the possibility of going from zero to 1,000 mamsl (metres above mean sea level) in a very short period of time and discovering fabulous mountains and trails with breathtaking views. In fact, it is our intention, precisely for this reason, to promote not only the lake but also the mountains that surround it.
Finally, what is your personal favourite spot in Lake Como?
AR: There are so many places to mention considering that every branch of our lake offers something unique – from the branch of Como with its luxury villas immersed in majestic botanical gardens, to Lecco with its history, wildlife and surrounding mountains, and the upper lake, an ideal location for water sports lovers. And of course, you mustn’t forget the Lake Centre with its beautiful villages of Bellagio, Varenna and Menaggio, which are hard to describe in words alone.
But if I had to choose just one place that I particularly care about, because of its silence, tranquillity and panoramic views of the entire lake while being in the midst of nature, I would choose the little-known spot of Alpe Giumello.