The salty breeze of the Caribbean Sea flows easy through Dominica, known as The Nature Island. This burgeoning destination offers intrepid travellers an Edenic paradise abundant with vast emerald landscapes, an unruly but magnificent mountainous topography, and a vibrant and captivating culture, all brought together in one unforgettable island experience.
INTRODUCTION
Nowhere else across the Caribbean can compete with Dominica’s abundance of lush greenery.
Two-thirds of the island belongs to jungle wilderness ripe for exploration, sprinkled with simmering hot springs, crashing waterfalls, and other vast landscapes that make this destination such an enriching place to discover.
Its unspoilt natural habitats are best ventured by the once-in-a-lifetime hiking opportunities on offer, including a 1,447-metre trek to the summit of Morne Diablotins that will certainly test your hiking ability.
Mountaineering enthusiasts can also enjoy Dominica’s signature hiking trip, the Boiling Lake Trail, located in the depths of the Morne Trois Pitons National Park – the country’s only UNESCO World Heritage Site.
After passing through myriad rainforests and the eerie Valley of Desolation, hikers will find themselves at a flooded crater bubbling from the depths of heat below.
From otherworldly views of the mountainous peaks to Dominica’s iconic shores, Mero Beach is home to swathes of black volcanic sand, distinguishing it from the typical golden coastlines that characterise the Caribbean.
Elsewhere, travellers to Dominica are immediately drawn in by the warm hospitality of the locals and vibrancy of the French Creole culture that permeates the island, celebrated most spectacularly during the World Creole Music Festival (WCMF) that brings rhythm, roots, and regional pride to life.
The WCMF is part of a whole spectrum of festivals that showcase Dominica’s rich cultural heritage, including Mas Domnik, which celebrates the island’s carnival atmosphere with pulsating street parades animated by calypso music, captivating art, and many decorative traditions.
Other celebrations include the Jazz ‘n Creole and Flavours of the World festivals, tied together and organised by the Dominica Festivals Committee (DFC).
Evidently, the island is deeply intertwined with its culture, which locals are eager to share with curious travellers. This is mirrored by the many opportunities for visitors to discover the traditions of the Kalinago – the last remaining Indigenous community in the Caribbean.
The Kalinago are deeply rooted in the island’s natural surroundings, which form a key part of Dominica’s overall cultural identity and modern-day traditions. The Kalinago Territory, established in 1903 on the east coast, comprises eight villages and is key to the island’s cultural tourism.
Here, you can journey through a range of authentic Indigenous experiences, witnessing traditional songs, dances, and rituals and gazing upon the arts, pottery, and wood carvings that remain.
For those looking to add the wondrous island to their travel bucket list, 2026 is the year of the whale for Dominica as it opens the world’s first sperm whale reserve, a sanctuary for the hundreds that inhabit its waters.
The reserve will guard over 800 square kilometres of ocean off the west coast, where the graceful and spectacular creatures predominantly dwell. Visitors will have the chance to engage in this impressive form of marine conservation by observing them from a boat or even swimming in the ocean amongst the sperm whales, creating a distinctive and authentically Dominican experience.
Q&A WITH THE DISCOVER DOMINICA AUTHORITY
We catch up with the Discover Dominica Authority (DDA) as it continues to evolve its global brand reach with a sustainability-centred approach. CEO, Marva Williams, delves deeper into its targeted tourism strategy and why 2026 is the year to visit this thrilling destination.
Firstly, how does the DDA continue to work towards its mission of promoting and developing Dominica as a quality tourism destination?
Marva Williams, CEO (MW): The DDA’s mandate is to attract as many stay-over visitors as possible. We do this by spreading awareness of the destination and continually sharing Dominica’s story with the world.
Our promotional activities are highly targeted, focusing on nature lovers and eco-travellers who value sustainability and the protection of the environment. In line with this, we position Dominica as The Nature Island, showcasing our commitment to sustainability through initiatives such as our geothermal energy development, sperm whale reserve, and new marina, amongst others.
We also place strong emphasis on community-based tourism. Much of our destination marketing is rooted in our communities, relying on local people to bring Dominica’s unique experiences to life.
All of these efforts come together in a comprehensive strategy that strengthens our ability to promote and develop Dominica’s tourism industry.
How has the DFC continued to promote the island’s many carnivals and festivals in the last year?
MW: The committee now operates as part of the departments within the DDA, as we recognise that festival tourism is a major driver of stay-over visitors across many destinations.
Festivals play a vital role in showcasing our culture, heritage, and traditions. Through our carnivals, we celebrate what makes us unique as people and share the rich stories behind our customs.
The WCMF, a key event on our independence calendar, is a perfect example. 2025 marked Dominica’s 47th anniversary of independence and the 25th edition of the WCMF – a festival deeply rooted in culture. It highlights how Creole heritage connects communities not only in Dominica but also in Saint Lucia, Guadeloupe, Martinique, Haiti, and even parts of Africa. Our own French Creole traditions make us part of that wider cultural network.
We also recognise that there’s a growing niche of travellers who seek authentic enjoyment through festivals and music. People want experiences that are real, local, and meaningful – and our events deliver exactly that.
In addition to the WCMF and Carnival, we host the annual Jazz ‘n Creole Festival, ensuring a vibrant year-round calendar of events. Altogether, festival tourism contributes approximately 12 to 15 percent of our annual stay-over arrivals, making it a significant part of Dominica’s tourism success.
“We also recognise that there’s a growing niche of travellers who seek authentic enjoyment through festivals and music. People want experiences that are real, local, and meaningful – and our events deliver exactly that”
Marva Williams, CEO, Discover Dominica Authority
How do you continue to market Dominica as a destination for eco-conscious travellers seeking authentic and unique experiences?
MW: Our tourism strategy is very focused – it’s not a free-for-all. Everything we do aligns with nature and sustainability.
We consistently communicate Dominica’s identity as The Nature Island, highlighting our commitment to sustainability and authenticity. We promote a destination that is modern yet remains unspoiled – real and genuine, just as it has always been.
When showcasing the island, we highlight the Waitukubuli National Trail, the longest hiking trail in the Caribbean, where visitors can explore rugged landscapes and even hop on a boat to experience Dominica’s natural beauty from the sea.
Dominica is also home to around 300 resident sperm whales. In keeping with our sustainability goals, we’re developing a sperm whale reserve to ensure their long-term protection. Visitors can enjoy whale watching nearly year-round – about 90 percent of the time. We’re also advancing our geothermal energy project, further demonstrating our commitment to green growth.
Sustainability is part of everyday life here. We live off the land – eating what we grow, picking fruits straight from the trees, and preparing meals fresh from our gardens. This way of life is a big part of what we share with the world.
Our underwater world is equally authentic. Our dive sites are naturally formed, not man-made, and our land remains largely protected.
There’s truly so much to say about Dominica, and we weave all of these elements into our messaging to show travellers an experience that’s sustainable, genuine, and one-of-a-kind.
“We consistently communicate Dominica’s identity as The Nature Island, highlighting our commitment to sustainability and authenticity. We promote a destination that is modern yet remains unspoiled – real and genuine, just as it has always been”
Marva Williams, CEO, Discover Dominica Authority
Can you tell us about the development of Dominica’s resorts and spas and how this contributes to the island’s relaxing vibe?
MW: At the moment, we have five hotels under construction. One of them opened its doors in October, and it was wonderful to see it come to life in all its glory. We expect the others to open within the next two to three years.
We’ve also made significant progress in improving air access, which is essential. Better connectivity means more visitors – and more demand for accommodation. As these new hotels come online, we anticipate an increase in our certified room stock to between 1,300 and 1,500 rooms.
Dominica offers a mix of barefoot luxury and eco-friendly properties, including renowned sustainable resorts such as Secret Bay, Coulibri Ridge, and Jungle Bay Dominica. Each embodies sustainability not just in design, but in their overall philosophy and guest experience.
When it comes to wellness, several hotels offer exceptional spa and health experiences – Jungle Bay, for instance, is well-known for this – but we also encourage visitors to explore beyond the resorts. The community of Wotten Waven is famous for its natural hot springs and spa offerings, where guests can soak in warm, mineral-rich waters and feel completely rejuvenated.
Our volcanic landscape enhances that sense of relaxation, from sulphur springs to Champagne Beach, where divers and bathers can watch natural bubbles rise through the water like a glass of champagne.
Additionally, we have over 400 Airbnbs across the island, offering a variety of stays that reflect Dominica’s laid-back and authentic charm.
What about your emergence in the luxury yachting sector and development of a state-of-the-art marina?
MW: The yachting sector is a billion-dollar industry, and Dominica is positioning itself to be part of that growth. We’ve seen an emerging yachting scene in the north of the island, which has really demonstrated our potential to expand and strengthen this sector.
We recognise that yachting appeals to a distinct niche market – travellers seeking exclusivity, comfort, and unique destinations. Dominica offers exactly that with its diverse natural and cultural experiences.
This understanding is driving the development of our state-of-the-art marina, designed to accommodate larger and taller yachts and enhance the overall visitor experience. It’s an exciting step forward in broadening Dominica’s tourism offerings and tapping into a high-value segment of the market.
Looking ahead to next year, how are you working to appeal to a new wave of travellers?
MW: One of the key areas the DDA has focused on is digital marketing. We recognise that there are billions of people around the world – and about 75 percent have a cell phone in their hand. To stay relevant and top-of-mind, we have to meet people where they are, which is in the digital space.
Our social media strategy now has a more targeted and data-driven approach. Over the past few months, we’ve worked to connect with travellers seeking something authentic and different on a relatively undiscovered island like Dominica.
At the same time, we understand that digital platforms aren’t the only channel to reach our audience. We’ve strengthened our participation at trade shows and continue to engage in personal business-to-business (B2B) and business-to-consumer (B2C) outreach.
We also maintain a strong presence across traditional media, particularly in markets where print and television remain influential, such as parts of Europe and the Caribbean. We’re strategically inserting Dominica into those spaces in a cost-effective way to ensure broad visibility.
Another major development on the horizon is Dominica International Airport, set to open in 2027. This will significantly improve air access, attracting new carriers and making the destination more accessible to international travellers.
As access improves, Dominica will naturally become part of more travel conversations. We’re already building that momentum through consistent PR, trade engagement, and research-driven marketing. Our goal is to continue connecting the dots and welcoming more visitors to The Nature Island.
Finally, what makes 2026 the year to visit Dominica?
MW: We are The Nature Island, and that’s a message we proudly share every year. In 2026, if you’re just discovering Dominica, this is truly the time to visit.
You’ll be part of the first wave of travellers to fully experience this rugged, authentic island – a destination where 60 percent of the landscape is pure nature. Our volcanic terrain means we’re not known for white sandy beaches, but rather for our striking black sand shores and dramatic scenery.
Dominica offers rejuvenating experiences unlike anywhere else – from bubbling hot springs and ocean adventures to breathtaking underwater worlds. For travellers seeking health, wellness, and the chance to reconnect with nature, this is the place to be.
Whether you’re planning a family getaway, a stay in one of our many Airbnbs, or a luxurious escape at one of our world-class eco-resorts, Dominica has something for every type of traveller.
In 2026, we’re also set to launch our new cable car, which will take visitors over Trafalgar Falls and the Valley of Desolation in just 20 minutes – an unforgettable way to immerse yourself in the island’s lush, green beauty.
And, of course, our greatest asset is our people – warm, welcoming, and ready to make every visitor feel right at home. There are countless reasons to visit Dominica in 2026, but above all, it’s the perfect time to experience the island’s natural magic for yourself.
OUTLOOK RECOMMENDS
Do:
FOR A WALK ON THE WILD SIDE…
Crafting an adventure that stirs the soul, Cobra Tours has built a portfolio of discovery-filled hikes and yachting escapades over the last 30 years. With experiences that go beyond the guidebook, the company combines local knowledge and fearless passion into world-class expeditions that make the most of Dominica’s boundless landscape.
FOR A FAST, EASY, AND SECURE WAY TO RENT A CAR…
With over 15 years of dedicated service, C & K Car Rental has become a trusted partner in the Dominican car rental space with an unmatched fleet of vehicles to choose from. Its many services allow you to journey far and wide with its state-of-the-art online reservation system, granting drivers simple convenience and easy renting solutions.
FOR LEARNING ABOUT THE BEST DOMINICA HAS TO OFFER…
Boasting over 50 years of deep, local understanding and expertise, The Dominica Hotel and Tourism Association (DHTA) is the trusted voice and focal point of the island’s tourism industry, promoting sound information, advocacy, and leadership.
With 85 members, the association is the driving force behind the sector’s growth, enabling Dominica’s tourism economy to reach its full potential and boost both existing and future member organisations, including hoteliers, restaurateurs, tour operators, artisans, tour guides, and many more.
This in turn, means both local businesses and larger tourism companies curate the best experience possible for visitors to the island.
With a mantra of ‘lead, inform, collaborate’, look to the DHTA for everything you need to know about Dominica and to truly live for the adventure. Indeed, the association can provide key insights into the country’s breathtaking topography, which influences the island’s food, culture, and way of life. The DHTA’s deep knowledge is conveniently packaged in its comprehensive guide – Experience Dominica.
Through this highly convenient guide, visitors can learn how best to immerse themselves in nature with top recommendations for hiking trails and jaw-dropping views, cosy and stylish accommodations – from boutique hotels to rustic cottages – and ways to best explore some of the globe’s most dramatic marine environments, along with so much more.
The DHTA therefore works with its members, investors, and local residents to create an unforgettable travel experience, encouraging adventurers from across the world to discover the delights of Dominica.
Sleep:
FOR A STAY NESTLED IN NATURE’S EMBRACE…
The epitome of a Caribbean sanctuary, InterContinental Dominica Cabrits Resort and Spa draws upon the tranquil harmony of the Cabrits National Park to bring guests an unforgettable eco-conscious wellness experience. Boasting a world-class spa, amongst other amenities like refreshing outdoor and infinity pools, the hotel’s luxurious rooms make the most of oceanfront relaxation.
FOR A BAREFOOT LUXURY ESCAPE…
Freeing you from the constraints of everyday life, Jungle Bay Dominica (Jungle Bay) is a secluded sanctuary of relaxation that concocts the ideal getaway.
Recognised by reputable names such as Forbes and Travel + Leisure for its excellence in luxury and eco-friendly stays, Jungle Bay is the perfect spot for those who wish to discover themselves in nature. The creative vision of a local entrepreneur and sustainable development expert, the resort’s whole purpose revolves around environmental and cultural preservation, which can be seen far and wide throughout the green-inspired space.
Guests are immediately drawn in by the resort’s airy and nature-inspired villas, which offer a private hideaway nestled within a secluded forest. With a vast range of spacious rooms and suites available, each overlooking the shimmering waters of Scotts Head and Soufrière, guests have the chance to truly unplug and indulge in its eco-friendly design.
Other fittings visitors can enjoy include hand-painted bedding by Dominican artisans, palm tree-inspired lamps handmade by local artisans, novel bamboo furnishings, luxurious natural and biodegradable body products, and much more.
Once suitably refreshed, guests can embark on Jungle Bay’s myriad adventures, including hiking the Gallion Loop Trail, guided expeditions across Boiling Lake, and deep ocean dives. Visitors can also indulge in the on-site Bamboo Spa or a gourmet culinary experience at Jungle Bay’s Calabash Restaurant.
With so much more to be discovered, Jungle Bay takes guests on a journey of ultimate adventure wellness.
Eat:
FOR A DIFFERENT LEVEL OF CARIBBEAN TASTE…
Plating up unforgettable Caribbean cuisine with a personal twist, La Petite Bistro specialises in a unique combination of rich herbs, spices, and seasonings sourced fresh from its local garden.
Boasting a range of dishes and flavours distinct enough to brighten any traveller’s day and served with a friendly smile, the restaurant is adored by locals and tourists alike.
The quirky bistro first opened its doors in 2008 after Founder, Jannicia Samuel, discovered her passion for cooking and catering, selling a range of delectable cakes, delicious beef dishes, and hearty fish pies, before evolving and expanding the menu to become a local legend.
ROSEAU IN FOCUS
The capital’s bustling and vibrant atmosphere can be attributed to its status as an epicentre for foreign trade of local goods such as bananas, grapefruits, oranges, and cocoa, which ebbs into the visitor experience through flourishing, winding local markets, introducing tourists to the everyday lives of residents.
Colonial French architecture predominantly adorns the city’s colourful buildings, typified by a French Creole design that perfectly blends with the island’s Kalinago heritage. Guests can best explore these fascinating influences by delving into the likes of the Old Market Square – the intersection of commerce, culture, and heritage.
Gazing upon the towering Old Lady of Fair Haven of Roseau, you can’t help but notice the Gothic Romanesque and Caribbean stylistic appearance that characterises the cathedral, which first opened in 1916 and has become a key pillar of the local community, holding widely attended religious services.
A microcosm of the island’s lush, verdant landscapes, Roseau is also home to the Dominica Botanic Gardens, whose mesmerising flora is indicative of the island’s warm tropical climate. The peaceful gardens feature 40 acres of swaying bottle palms, delicate and fragrant orchids, and a beautiful Carib Wood tree, which produces the endemic national flower of Dominica with its vivid scarlet colour.
Roseau offers you a new side to The Nature Island, bustling with welcoming people, distinguished architecture, and a deep insight into Dominican culture.
LANDMARK ATTRACTIONS
Valley of Desolation
This unique jagged landscape is decorated by the lurking mists of the valley’s many simmering hot springs and bubbling mud pots. Reaching the Valley of Desolation involves a long hike that is best undertaken with an experienced guide, granting explorers the unmissable chance to see the unique biodiversity and earthy spectrum of reds, oranges, blues, and greens that paint their way across this rare volcanic scenery.
Trafalgar Falls
Located in Morne Trois Pitons National Park, Trafalgar Falls comprises two dazzling waterfalls, named Mother and Father. Each cascade creates a magical rainbow halo around those willing to hike up to the falls’ beautiful pools. Explorers are immediately calmed by the rush of water and verdant vegetation that surrounds this Edenic site.
Kalinago Barana Autê
Situated in Salybia on the east coast of Dominica, this cultural village is a window into the world of the Kalinago Indigenous people and a living museum of huts and small exhibitions that help preserve and build awareness around their heritage. Visitors can enjoy cultural demonstrations, such as local crafts, baking, and canoe building, as well as insightful performances and a herbal medicine garden.
GETTING THERE AND AROUND
As a burgeoning Caribbean destination, flying to Dominica couldn’t be easier. International flights from Europe can connect to the island via neighbouring regions including Antigua, Barbados, Martinique, St Maarten, Guadeloupe, and Trinidad.
North American visitors can also make a one-stop connection from 42 cities in the region, predominantly flying from Miami International Airport (MIA) and landing at Douglas-Charles Airport (DOM) on the northeastern side of the island. Dominica’s second smaller gateway, Canefield Airport (DCF), is just a 15-minute drive away from Roseau.
From the air to the sea, the country also boasts two main ferry ports that welcome visitors from all over the world. The Roseau Ferry Terminal is the primary port for passenger ferries, conveniently located in the heart of the city. The Portsmouth Ferry Dock, meanwhile, is ideal for those wanting to explore the north of the island.
Those choosing to take the ferry service can catch a ride from the islands of Guadeloupe, Martinique, and Saint Lucia. It is also worth noting that taking the ferry offers breathtaking views of the surrounding Caribbean Sea and Atlantic Ocean.
Be aware that an electronic immigration form must be completed no more than three days before arriving in Dominica. Additionally, travellers must provide evidence of a valid return ticket and sufficient funds to sustain themselves whilst they venture around the island.
