As the US approaches the 250th anniversary of its Constitution, Myrtle Beach offers travellers a living connection to the country’s story. From preserved farmsteads and renowned art to the beloved Grand Strand, Myrtle Beach invites visitors to explore its history through creativity, nature, community, and shared joy.
INTRODUCTION
Named one of the top family-friendly beach destinations year after year and amongst the fastest-growing metros in the US, the colourful coastal city of Myrtle Beach, South Carolina, boasts more than just white sand and seafoam-blue waves, but endless fun, entertainment, and history, making it the perfect destination for every type of traveller.
Myrtle Beach’s expansive, golden shore stretches along 60 miles of coastline and is known as the famed Grand Strand, featuring high-rise hotels, resorts, award-winning restaurants, five-star entertainment, and so much more.
The city is home to over 90 championship golf courses, more than 2,000 restaurants, high-end shopping, amusement parks with everything from waterslides and roller coasters to racetracks, live theatres rivalling London’s West End, nightlife, gardens, and historic museums. One of the most iconic scenes and popular attractions for thrill-seekers is the Myrtle Beach SkyWheel – the 187 foot (ft) observation wheel boasting unparalleled views over the city, beach, and Atlantic Ocean.
Most travellers are drawn to the waterfront itself, where you can find spectacular sandy shores to soak up the sun, splash about in the turquoise waves, build sandcastles fit for royalty, partake in sea fishing trips where you can whittle away the hours with a rod and line, or just embrace the magic of the moment as the sunset lazes its way across the horizon.
The Myrtle Beach Boardwalk & Promenade is the epitome of the vacation spirit, as evidenced by its timeless amusement arcades, fresh seafood restaurants, and general atmosphere of laughter and adventure. Equally, witness exceptional performances and attractions at Broadway at the Beach, the Broadway Grand Prix, and Ripley’s Aquarium of Myrtle Beach – perfect for those wanting a bit of excitement.
With countless activities, world-class coastlines, and fun for every member of the family, it’s no wonder that millions flock to Myrtle Beach time and time again. Indulge in an unforgettable holiday and learn for yourself why the sandy shores draw in people of all generations for a once-in-a-lifetime trip.
Q&A WITH THE MYRTLE BEACH AREA CONVENTION AND VISITORS BUREAU
Stretching across the breathtaking South Carolina coastline, Myrtle Beach continues to evolve as one of the US’ most beloved seaside destinations, offering a world-class, year-round experience
The Myrtle Beach Area Convention & Visitors Bureau (Visit Myrtle Beach) blends authentic Southern hospitality with forward-thinking marketing to showcase the city’s inclusive spirit, rich culture, and natural beauty. From landmark attractions like Brookgreen Gardens and The Carolina Opry Theater to its growing reputation for culinary and cultural tourism, Diane Charno, Executive Vice President of Marketing and Communications, tells us how Myrtle Beach is redefining what it means to relax, reconnect, and rediscover joy by the ocean.
Firstly, can you talk us through the origins of Visit Myrtle Beach and its initial vision?
Diane Charno, Executive Vice President of Marketing and Communications (DC): Visit Myrtle Beach was established to share the beauty, culture, and welcoming spirit of South Carolina’s Grand Strand with the world. From the very beginning, the goal has been clear: to grow our tourism economy by inspiring visitors to experience this exceptional coastal destination year-round.
Today, that founding vision continues to guide us. Through creative storytelling, strategic partnerships, and a deep connection to our community, we invite travellers to discover the joy, warmth, and authenticity that make the beach so special.
What is the strategy for promoting Myrtle Beach as a go-to destination that offers sunshine, smiles, and unforgettable memories?
DC: Our strategy begins with storytelling – connecting people to place through emotion and experience. We showcase Myrtle Beach’s incredible diversity of offerings, from outdoor adventure and live entertainment to culinary discovery and relaxation by the sea.
Initiatives like ‘The Beach is for everyBODY’ embody our inclusive spirit, whilst multi-channel campaigns and influencer collaborations share the real Myrtle Beach story across audiences worldwide. At the heart of it all is a simple truth: the beach isn’t just a destination – it’s a feeling.
How do you promote off-season travel?
DC: Our message is that Myrtle Beach is a year-round destination. With mild weather, exceptional value, and a vibrant calendar of events, every season brings something special.
Fall and winter visitors enjoy fewer crowds and one-of-a-kind experiences such as Nights of a Thousand Candles at Brookgreen Gardens, The Great Christmas Light Show in North Myrtle Beach, and The Carolina Opry Christmas Special, which celebrates its 40th anniversary this year.
Seasonal campaigns and travel packages make it easy for visitors to see that the beach shines brightly – even beyond the summer months.
Are there any interesting projects in the pipeline you wish to highlight?
DC: We’re seeing tremendous energy around the revitalisation of downtown Myrtle Beach, which is reimagining the heart of the city with new dining, attractions, and public spaces. We’re also expanding our culinary tourism initiatives, including collaborations with the James Beard Foundation, to spotlight our local chefs and the authentic flavours of the Carolina coast.
Looking ahead, as the US celebrates its 250th anniversary, we’ll be honouring the region’s rich history, from our Gullah Geechee heritage to the generations of families who’ve made Myrtle Beach their seaside tradition.
At Visit Myrtle Beach, our mission is clear: to build the future of coastal tourism whilst preserving what makes this place timeless.
Can you tell us more about your initiative, “The Beach is for everyBODY”, and what this entails?
DC: ‘The Beach is for everyBODY’ is a community-wide inclusion initiative that celebrates travel for all. Led by Visit Myrtle Beach in partnership with Champion Autism Network, Autism Travel Club, and TravelAbility, the programme encourages local businesses to take a pledge of patience, understanding, and accessibility.
Many partners also complete autism awareness training and offer sensory-friendly experiences for families. Originally inspired by Surfside Beach’s recognition as an autism-friendly destination in 2016, this effort continues to expand throughout the destination, ensuring that Myrtle Beach remains a welcoming place where every traveller feels at home.
Why, in your opinion, should someone visit Myrtle Beach?
DC: Myrtle Beach is a rare blend of natural beauty, coastal culture, and genuine Southern hospitality. With 60 miles of pristine beaches, world-class golf, vibrant dining, and endless entertainment, it’s a place where travellers can reconnect with nature, with loved ones, and with themselves.
Whether you’re chasing adventure or simply seeking serenity, Myrtle Beach offers an experience that feels both timeless and new every time you visit.
“Whether you’re chasing adventure or simply seeking serenity, Myrtle Beach offers an experience that feels both timeless and new every time you visit”
Diane Charno, Executive Vice President of Marketing and Communications, Myrtle Beach Area Convention and Visitors Bureau
What cultural experiences and natural wonders should visitors not miss?
DC: Our region is rich in art, history, and nature. Brookgreen Gardens combines sculpture, Lowcountry heritage, and landscape design in one breathtaking setting. In nearby Conway, the L.W. Paul Living History Farm brings early 20th-century Carolina farm life to vivid reality.
Music lovers will discover the soul of our region through beach music and the Carolina Shag, South Carolina’s official state dance, still celebrated in local clubs and festivals. For nature enthusiasts, Huntington Beach State Park and our protected preserves offer encounters with wildlife and even the rare Venus flytrap, which grows naturally only in this part of the world.
Have any sustainable tourism initiatives been implemented to protect the landscape and waters of Myrtle Beach?
DC: Sustainability is a cornerstone of our long-term vision. Programmes like Keep Myrtle Beach Beautiful empower residents and visitors to care for our coastline. City and county partners invest heavily in dune restoration, beach renourishment, and clean water initiatives to preserve our natural resources. For us, sustainability isn’t a campaign – it’s a commitment. We’re determined to ensure this coastline remains as pristine and inspiring for the next generation as it is today.
What challenges does the tourist industry in Myrtle Beach face?
DC: Like many destinations, we face challenges tied to workforce availability, evolving traveller behaviour, and economic fluctuations. Seasonality is another key factor, influencing both operations and marketing.
But our strength lies in collaboration amongst city leaders, hospitality partners, and our team at Visit Myrtle Beach. Together, we continue to evolve, diversify, and innovate to ensure the beach remains strong, resilient, and competitive on a global stage.
Finally, are you optimistic about the future of the tourism industry in Myrtle Beach?
DC: Yes, very much so. Our growth in visitation, development, and community engagement tells a powerful story. As we expand initiatives in accessibility, culture, and culinary tourism, we’re attracting new audiences whilst honouring our traditions.
Events like The Carolina Opry Theater’s 40th anniversary celebrate our entertainment legacy, whilst continued investments in the region’s future promise that Myrtle Beach will keep inspiring travellers for generations to come.
Our story is still being written, and every visitor adds a new chapter.
OUTLOOK RECOMMENDS
Eat:
FOR HISTORIC OCEANFRONT DINING…
Sea Captain’s House boasts over 60 years of extraordinary oceanfront dining. Famous for its superb dining, prime location on the beach, and warm hospitality, the restaurant has proudly built a reputation as the place for seafood and where friends and family meet year after year. With everything from award-winning she-crab soup to classic jambalaya, it’s no wonder Sea Captain’s House is a Myrtle Beach staple.
FOR AN AWARD-WINNING, SUSTAINABLE MEAL…
Built with passion for good food at the forefront, Hook and Barrel offers a fresh take on dining, providing visitors with distinctive, sustainable seafood dishes and local produce. With an ethical, eco-friendly environment dedicated to being friendly to the Earth, from the kitchen to the front of house, it will only take one nibble and you’ll be hooked.
Do:
FOR ENDLESS FUN IN THE SUN…
At Shark Wake Park, life’s just more fun on the water. This unforgettable outdoor water park boasts adventure for the entire family, from cable wakeboarding and kneeboarding to a floating obstacle course complete with slides, climbing towers, and more. Shark Wake Park is committed to building and operating some of the best family-friendly outdoor entertainment across the entire continent.
FOR A SHOWSTOPPING EXPERIENCE…
If you only have time to see one show whilst on your holiday, make sure it’s at The Carolina Opry Theater. A Grand Strand landmark and nationally recognised attraction, the theatre’s grand columns and sparkling cupola are unmissable, enchanting visitors to come and experience the excitement and showmanship for themselves.
Once inside, the grand lobby boasts 40 ft ceilings, a grand piano, and twin staircases that curve upward from either side of the lobby before leading to the luxurious auditorium. With newly installed upholstered seating, the performance space can comfortably accommodate up to 2,000 individuals with perfect sight lines from each seat.
The venue is perfect for hosting corporate annual meetings, awards ceremonies, graduations, local talent showcases, company anniversary celebrations, national touring acts, and so much more, as the stage is equipped with state-of-the-art production equipment.
Founded in 1986 with a vision that first-rate entertainment could thrive along the Grand Strand, The Carolina Opry Theater was the first show to open in Myrtle Beach and provided a breath of fresh air to the city. This sensational show went on to open its permanent theatre in 1992, further thrusting Myrtle Beach into the limelight.
In 1987, it was named the state’s Most Outstanding Attraction by the governor of South Carolina, and in 1992, USA Today credited it with starting the Myrtle Beach boom, attracting investment groups to follow suit and making the area as popular as it remains today.
The Carolina Opry Theater is a true cornerstone of Myrtle Beach’s entertainment legacy, celebrating nearly 40 years of unforgettable performances that continue to capture the heart and spirit of the city.
Sleep:
FOR A DESTINATION THAT EMBODIES RELAXATION…
Located on Pawleys Island, The Pelican Inn is an eight-room beachfront B&B that defines what it means to embrace relaxation. With Southern hospitality, Lowcountry cuisine, a history dating back to 1840, a private dock over the salt marsh, and family fun around every corner, the inn is ideal for those looking to embrace all the amenities Myrtle Beach has to offer without the hassle of the crowds.
FOR A LUXURIOUS AND MEMORABLE GETAWAY…
For a uniquely lush and exceptional stay, the Marriott Myrtle Beach Resort & Spa at Grande Dunes is the location to book for all of your holiday desires.
The resort is located in the heart of Northern Myrtle Beach and boasts incomparable oceanfront views from its 405 spacious and elegantly appointed guest rooms alongside an impressive range of luxury resort amenities to ensure visitors are able to make the most of their stay.
Designed for the ultimate relaxation and oceanfront bliss, the resort also offers spa treatments at the Hibiscus Spa, where tranquillity-seekers can indulge in massages, facials, body treatments, manicures, pedicures, and more. Recharge and rejuvenate with these services and find yourself transformed from stressed to relaxed through ancient healing techniques merged with modern advances and premier products.
The resort also has both indoor and outdoor pools, four on-site dining outlets, 11 unique venues, over 35,000 square ft of event space, a 24/7 fitness centre, complimentary self-parking, and immediate access to the Grand Strand’s 60 miles of beach.
The Marriott Myrtle Beach Resort & Spa at Grand Dunes makes for the ideal location for all types of events, from intimate gatherings to grand celebrations to business endeavours. The ample facilities, space, and oceanfront patio allow individuals and companies to utilise this luxurious retreat for their next big venture.
The resort truly sparks imagination and encourages Myrtle Beach visitors to explore the dynamic coastal destination to the fullest. Your beachfront holiday begins here with carefully curated experiences everyone can enjoy without leaving the steps of the opulent property.
CAROLINA SHAG IN FOCUS
For nearly a century, there has been a dance so influential and intoxicatingly joyful that it has captured the spirit of the coast, with pivots, belly rolls, and boogie walks defining its unique whirling cadence.
This dance, which has become more of a social phenomenon, is the Carolina Shag.
Having been described as ‘a cold beer on a warm night with a hot date and no plans for tomorrow’, ‘doing the jitterbug on Valium’, and the ‘swing dance of the South,’ the dance truly lives in a class of its own.
The Carolina Shag was declared the official state dance of South Carolina in 1984; however, its origins date back all the way to the 1930s to the traditional Shag, which was then slowed to the rhythm of the Carolinas.
The dance owes its flair to the influence of Black dancers and musicians and has evolved from a combination of dances into one big melting pot that is still celebrated and practiced today.
This quick, fun, and sociable dance’s popularity is due, in part, to the fact that anyone can learn the moves, no matter age or previous dance experience. It breaks down barriers and brings people together with a singular purpose – to have fun and enjoy the moment. The basic dance step is a smooth six-count, eight-step pattern danced in a slot.
The best Shagging spots in Myrtle Beach today are the Spanish Galleon Night Club and Fat Harold’s Beach Club, where you may be lucky to see a few Shag legends tearing it up on the dance floor on any given evening. There’s even an annual national competition in Myrtle Beach, exemplifying how popular and culturally significant the dance remains.
The sheer power of the dance and the timeless appeal make it a must-do activity for anyone visiting the area. If you’re looking to take part in a true South Carolina tradition, do the Carolina Shag.
LANDMARK ATTRACTIONS
Brookgreen Gardens
A National Historic Landmark that seamlessly blends art, sculpture, and Lowcountry history amid stunning gardens and wildlife habitats in Murrells Inlet, Brookgreen Gardens has been a cultural centre for Myrtle Beach since its founding in 1931.
The destination is one of the US’s premier gardens, having become the first public sculpture garden in the country. This unique melding of art, nature, and history is not to be missed and will provide a truly one-of-a-kind perspective to any visitor’s journey.
Myrtle Beach Boardwalk and Promenade
The heart of the city and a prime source of excitement, entertainment, and family fun, the Myrtle Beach Boardwalk and Promenade is a vibrant oceanfront stretch of 1.2 miles that defines the iconic downtown area.
With endless dining, shops, and attractions such as the beloved, 187 ft SkyWheel, the boardwalk is a visitor favourite and an unmissable stop on your Myrtle Beach holiday. Stroll along the promenade and enjoy the incredible oceanfront views, pristine beach line, and high-intensity amusement offered at every turn.
L.W. Paul Living History Farm
Built to depict domestic life in Horry County from 1900-1955, the L.W. Paul Living History Farm was opened with the vision of educating future generations about life during the first half of the 20th century.
This unique facility allows individuals to sample the everyday life of a typical farming family during this era, with guests able to watch and partake in activities that would have been commonplace on traditional farms, making for a truly unique, educational, and hands-on experience for all ages.
GETTING THERE AND AROUND
Flying is a very common way for visitors, both nationally and internationally, to arrive at Myrtle Beach. For those landing from another destination within the US, Myrtle Beach International Airport (MYR) – ranked fourth in the ‘Best Small Airport’ category by USA Today 10 Best Readers’ Choice Awards – is just three miles south of the city.
MYR is serviced by major airlines including Delta Air Lines, American Airlines, Spirit Airlines, and United Airlines, amongst others. For international visitors, many find it easier to fly into a major city, such as Atlanta, before catching a connecting flight to Myrtle Beach.
Once arrived, the best way to get around the area is via car if you are planning on venturing beyond your beachfront hotel. Rental agencies are situated near the baggage claim of MYR, or there is a plethora of taxis, rideshares, and hotel shuttle services within the terminal.
Alternatively, the local bus service covers all of the city’s major areas with 80 buses on 22 routes, and fares are very affordable. However, the buses have a tendency to stop running relatively early in the evenings, meaning you’ll have to plan in advance for any late-night endeavours.
There is no wrong time to visit Myrtle Beach, as every season has its own special offers to entice visitors with a memorable time.
From June to August, the weather is just right for swimming, sunbathing, and cannonballing into any water-based fun. March through May tends to be the most popular time for spring breakers, meaning it will be crowded but full of adventure and laughter at every moment. Fall ushers in milder temperatures with ample sunshine, making it an ideal time of year for golf lovers. In the wintertime, there are unmissable events such as the Nights of a Thousand Candles, Broadway at the Beach’s Christmas parade, and Winter Wonderland at The Beach.
No matter when you decide to visit Myrtle Beach, there will be joy, countless memories, and once-in-a-lifetime experiences that will make it a holiday you will reminisce on for years to come.
